where we’ve come from:
In 2007, two friends with a passion for filmmaking ditched the status quo of traditional advertising and embarked on a journey to make great work, that shapes culture and captures the imagination of audiences worldwide...
Our first invoice!
We are called JustSo in honour of Rudyard Kipling and his iconic origin stories. It’s also a handy reminder to be obsessed with ensuring everything we make is 'just so'. (Pixel Perfect didn't have quite the same ring to it.)
And here’s some of the work we’ve made so far…
where we’re going:
The JustSo Principles are our 11 values that guide who we are and what we’re about. They help us make everything JustSo.
Here is a handy summary of what they mean for the company, what we should all be doing, and where we’re heading - so have a read!
how we’re getting there:
BCorp
In 2020 JustSo reached an important milestone – becoming a B Corporation, and making a formal commitment to balance profit with purpose.
We’ve always believed that business should - and can - be a force for good in society, and since we started in 2007, success has meant building a company that delivered a profit and had a positive impact on people’s lives and broader society.
Having a B Corp culture at JustSo means that every decision, even the small ones, comes from a place of thought, care and purpose - from how we run productions, to how we tell brand stories, through to the snacks we have in our office.
We see it as our stamp of approval that proves we genuinely care about these things - that it’s not just talk.
“We’ve always felt the business was way more than just a P&L. We all spend a huge amount of time at work and life is too short to relentlessly pursue profit at a cost to people and the planet. We’ve tried to distill that in our culture and instinctively look to do better work in a better way so when B Corp came along we made it a priority to join the community. The more people and organisations that commit to the idea that business should be a win-win for people and the planet, the faster we will get to the world we all want to live in, and leave behind.” - Jono Stevens, Co-Founder, JustSo.
And if that doesn’t say enough, here’s a short video we made about what being B Corp means to us…
Global Creators Network
A big way we are able to reduce our carbon emissions on productions is through our Global Creators Network. This is our curated community of the most exciting filmmaking talent worldwide, and our way of producing more sustainable, diverse, and efficient global content.
We produced the entire series of Winter Tracks using local crews in every region, meaning we were able to reduce our carbon emissions across the series by 80%.
Ad Green
One of the ways we measure and report back on the sustainability of our productions is through the Ad Green Calculator.
And for each production, we produce an Impact Report, a bit like this one.
If you produce shoots you must adhere to our Green Production Guide.